AI-powered Incrementality Test - Maxma - Maxma

Incrementality testing, made easy.

The world’s first AI-powered automated platform for measuring the true causal impact of advertising, through scientific geo-based hold-out testing.

Set up in minutes. Works across 10+ ad platforms.

ONE GOAL. DONE END TO END.

YOUR GOAL Prove which spend

actually caused the sale.

01
Design the test
Your data and budget → the best split

02
Launch in the platform
Google, Meta, TikTok → one button

03
Watch the lift
Test vs control → observable difference

04
Read the result
In as little as 2 weeks

05
Act on it
Scale, hold or cut, with evidence

ONE AI MARKETER · YOUR WHOLE BUSINESS IN VIEW

01 / COMMUTE ZONES

Test and control, drawn around real life.

Maxma splits the US into about 600 proprietary commute zones, each a self-contained local economy around where people live, work and shop. People rarely cross those boundaries day to day, so very little spills between test and control.

Ten times more units to match on means smaller lifts are detectable, holdouts shrink to 10–20% of the market, and even regional campaigns can be tested properly. And because it is geo-based, it avoids the tracking and privacy issues that broke traditional attribution.

02 / OBSERVABLE LIFT

Lift you can actually see.

Compare real outcomes between control and test: no black box, just facts. Easy to explain, hard to refute, so you can win trust from managers, clients, finance or leadership.

Current budget

Measure incrementality at your existing spend level to understand true ROI and optimize allocation.

Heavy-up

Test the impact of increasing ad spend to prevent diminishing returns and audience saturation.

Dial-down

Reduce spend safely with measured potential missed opportunities to maintain efficiency.

New launch

Before scaling a new initiative, test for detectable incremental impact at the lowest possible spend level to minimize risk.

Lingering effect

Capture delayed impact in the weeks following advertising campaigns for full attribution.

Halo effect

Measure impact across all sales channels including DTC, marketplaces like Amazon, and retail locations.

Google Ads Auto-launch
Meta Ads Auto-launch
TikTok Ads Auto-launch
YouTube Ads Auto-launch
Pinterest Ads Auto-launch
ChatGPT Ads Auto-launch
Snapchat Ads Guided setup
Applovin Ads Guided setup
Bing Ads Guided setup
Reddit Ads Guided setup

01DESIGN

Design

Our statistical engine recommends the best test and control setup to maximize statistical power, tailored to your data, budget and business constraints.

02LAUNCH

Launch

Launch your test in the ad platform of your choice and let it run for a few weeks.

03MEASURE

Measure

Measure the incremental impact and performance, ready to share with stakeholders and use for media optimization.

An AI expert is available 24/7. Our AI consultant, embedded with expert knowledge, guides you through every step. Choose a lower-cost self-serve tier or a higher-touch guided tier, with consulting or a fully managed service as needed.

01TRADITIONAL SOLUTIONS

$100k+

Starting at a six-figure annual contract

$100k+ annual contract required
No transparent pricing; quoted based on budget
Service with long lead time and limited capacity

02MAXMA

Starts at $499

Charged per test

Charged per consumption; no subscription, no long-term contract required
Transparent flat rate pricing
AI embedded with expert knowledge available 24/7

Built by marketing scientists from Google, Amazon, Uber and Asana

Yurong Fan

Founder & CEO

ex-Asana, Neustar, P&G

Edwin Ng

Data Scientist

ex-Amazon, Uber · Meridian-cited MMM researcher

Lu Zhang

Advisor

10 years on Google's ad algorithms

Gallant Chen

Advisor

ex-VP Digital Marketing, Zendesk

Nicha Ruchirawat

Data Scientist

ex-Asana, Visa

Yefeng Wang

Engineer

Deep Learning PhD researcher, UMN