MAXMA FOR STARTUPS

Your founding growth marketer, from day one.

The senior operator you can’t hire yet. It finds the demand, launches across Google, Meta, Reddit and ChatGPT Ads, and tells you what a signup really costs. You approve the moves; it does the work.

Set up in minutes. Works across 10+ ad platforms.

YOUR GOAL Find a channel that pays back,

before the runway runs out.
01
Find the demand What buyers search → where they ask
02
Launch the ad platforms Google, Meta, Reddit, ChatGPT Ads
03
A marketer per ad platform Knows it inside out → works in the background
04
Know what a signup costs Straight numbers → no vanity metrics
05
Scale what pays back More where it works → cut where it doesn’t

ONE AI MARKETER · YOUR WHOLE BUSINESS IN VIEW

WORKS ACROSS

Last 30 days: 361 signups, $10,000 spent

WHAT’S WORKING

People who search for the problem sign up cheapest.

Search costs $23 a signup, a third of LinkedIn at $92. They arrive already looking for a fix.

WHAT TO DO NEXT

Two new ads built on the problem people search for, and a landing page that says the same thing.

NEW ADSMaking…

From the search terms: “stop chasing status updates”

ARCLIGHT.AI

ONE PLACE FOR EVERY UPDATE

Stop chasing status updates.
Every project, owner and deadline in one view your team actually keeps current.

BUILT FOR FAST TEAMS

From scattered threads to one clear plan.
Bring the docs, the tickets and the decisions into one workspace.

What people already search for, and where they ask.

• ai marketing agent 9,900 / mo Low competition
• automate google ads 4,400 / mo Low
• ai ads manager 2,100 / mo Medium
• r/PPC · “has anyone automated their campaign reporting?” 318 comments Active thread

AUDIENCE TESTS

Who actually responds, tested with a small budget.

• Heads of Growth SaaS and ecommerce · 11–200 people
• Performance agencies Agencies · 2–50 people
• Store owners r/shopify · r/ecommerce
• Founders r/SaaS · r/startups
• Enterprise CMOs Brands · 1,000+ people

Google Search marketer

Non-brand search

MEDIA BUYER

Spends every dollar where it earns the most.

• Launches and optimizes campaigns across 10+ ad platforms
• Optimizes keywords, audiences, targeting, creatives and bids to improve ROI
• Launches new channels, ramps up budget and monitors performance like a pro

ANALYST

Reads every number, so you don’t have to.

• Works through more data than any person could keep up with, and surfaces the insights that drive sales
• Spots problems the day they start, traces the real cause, and alerts you before it costs money
• Turns it all into clear analysis reports and live dashboards

CREATIVE

Knows what makes your customers stop and buy.

• Creates images and videos, from product shots to UGC-style video ads
• Tags and analyzes every ad to learn which hooks, formats and messages win
• Manages the creative lifecycle: tests new ideas, refreshes tired ads and retires the losers

MARKETING OPS

Keeps everything behind your ads running right.

• Sets up tags, pixels and conversions on every platform
• Finds and fixes tracking that’s broken or double-counting
• Keeps Shopify products, collections, audiences and product listings in order

DATA SCIENTIST

Turns growth into a predictable system.

• Optimizes continuously with A/B tests and incrementality tests, so every change is proven
• Maximizes real incremental growth, not just the sales that are easy to track
• Tells you where your next dollar grows the most, and forecasts the impact before you spend it

ENGINEER

Makes sure every click lands somewhere that sells.

• Builds landing pages that match the ad, in your Shopify store or website
• Builds the data connections and sets everything up, from ad accounts to your warehouse
• Nothing to set up yourself: no data pipelines, no skills to configure, no developer tickets

Work with it like a real teammate.

It lives where your team already works. Ask for a campaign, a landing page or a channel marketer in Slack, see what it proposes, and approve it there.

Google Ads & YouTube
Search, Shopping, Performance Max and YouTube

Facebook & Instagram
Campaigns, creative tests and catalog ads

TikTok
Campaigns reaching people by interest and search

Microsoft Ads
Search ads on Bing, with LinkedIn profile targeting

Pinterest
Video, carousel and catalog pins

Reddit
Campaigns in the communities your customers read

LinkedIn
Campaigns reaching people by job title, company and industry

ChatGPT Ads
Show up when people ask ChatGPT what to buy

A founding growth hire

$150–220K a year, fully loaded

Maxma

A fraction of one hire
$5–15K a month, plus creative fees

Built by marketing scientists from Google, Amazon, Uber and Asana

• Yurong Fan
  Founder & CEO
  ex-Asana, Neustar, P&G

• Edwin Ng
  Data Scientist
  ex-Amazon, Uber · Meridian-cited MMM researcher

• Lu Zhang
  Advisor
  10 years on Google's ad algorithms

• Gallant Chen
  Advisor
  ex-VP Digital Marketing, Zendesk

• Nicha Ruchirawat
  Data Scientist
  ex-Asana, Visa

• Yefeng Wang
  Engineer
  Deep Learning PhD researcher, UMN

Frequently Asked Questions

1. Can we control exactly what it does?
   Yes. Workflows define what runs and when, and any step that changes your accounts can require approval.

2. How does it work across many brands or accounts?
   Each one gets an isolated workspace with its own data, memory, workflows and team, and you switch between them in a click.

3. Can it work with our own attribution or MTA?
   Yes. Maxma compares platform, analytics and MMM numbers side by side.

4. How do the marketing mix model and tests work together?
   The model runs always-on across every channel. Incrementality tests check it against real-world lift.

5. Will it replace my agency or my team?
   That’s not the goal. Maxma gives you capacity you don’t have today.

6. Is it safe to let it make changes?
   Yes. By default, nothing changes in your accounts without your approval.

7. How long does setup take?
   Minutes. Sign up, connect your ad accounts and Slack, and optionally your store.

8. Which AI models does it use?
   Always the best model for the job.

9. Is my data safe?
   Yes. Maxma is SOC 2 Type 1 certified, and your data is processed and stored securely.