# What you can see

- Which ads a brand is running right now, and which have stopped
- How long each has been live, which is the clearest public signal that something is working
- The whole set for a category, not just the brands you thought to check
- What the ads have in common: the hooks, formats and offers a market has settled on

## Jewelry · Necklaces

20 creatives found in the public ad libraries

Public ad · Meta · Instagram  
Active  
Started Jul 16

Public ad · Meta · Instagram  
Active  
Started Apr 28

Public ad · Meta · Instagram  
Active  
Started Jul 30

Public ad · Meta · Instagram  
Ended  
Started Jan 29

Public ad · Meta · Instagram  
Active  
Started Sep 16

Public ad · Meta · Instagram  
Active  
Started Aug 02

## Recreating one

Pick an ad and Maxma rebuilds the idea with your product, your palette and your words. It keeps what made the original work — the crop, the hook, the structure — and changes everything that belongs to the other brand.

Add 1 creative to your library: “Back in stock, in your color”  
Needs approval

Their ad→  
  
Your version

Kept: the close crop, the handwritten overlay and the back-in-stock hook.

Changed: your product, your type and your palette.

“Back by demand: the studs you keep asking for. Waterproof, hypoallergenic, $140.”

Approve & add to library

The result lands in your creative library like anything else you have made, ready to tag, launch and measure.

## Using it well

- **Judge by longevity, not by looks.** An ad that has run for months is beating something. A beautiful ad that ran for a week is not.
- **Take the structure, not the substance.** The hook and the format travel between brands; the claims and the assets do not.
- **Test it against your own winner** rather than swapping the winner out, so you learn something either way.
- **Keep watching.** A weekly [workflow](/content/docs/ai-marketer/workflows/index.html) tells you what appeared, what is scaling, and what a competitor quietly dropped.