# Creative Analytics

Creative analytics answers the question campaign reporting cannot: not which campaign is working, but which ad, and what about it is working.

## What you can ask

- Which creatives drove the results this month, and what they cost per outcome
- Which attributes win — a hook, a format, a talent type, an offer — rather than which individual ad got lucky
- Which ads are tiring: click-through falling, cost rising, spend still going in
- Whether a winner on one platform travels to another
- What to make next, and why

Performance compared by attribute, not just by ad.

## A view you can shape

Creative performance is a dashboard you arrange rather than a report someone else designed. Filter by creative type, placement or tag; choose which metrics to show; sort by the one you care about; set thresholds so the outliers stand out; and switch between the grid, a table and the aggregated view.

Facebook2026-08-22 – 2026-09-21✓ Save viewPublished

### Creative Information
- **Creative type:** All  
- **Placement:** All  
- **Tag filter**  
- **Metrics (6)**  
- **Sort:** CPC  
- **Thresholds:**  
- **Tags:**  
- **Trends:**  
- **View options:** Grid/Table

### Creative Details
**Everyday earrings, elevated. Meet the pair…**  
- **Hook:** Statement  
- **Talent:** Creator  
- **Style:** Talking head  
- **Pacing:** Moderate  
- **Spend:** $11.76  
- **Clicks:** 27  
- **CTR:** 10.38%  
- **CPC:** $0.44

**Everyday luxury that lifts the ordinary…**  
- **Template:** Catalog  
- **Spend:** $31.84  
- **Clicks:** 51  
- **CTR:** 8.12%  
- **CPC:** $0.62

**Everyday luxury that lifts the ordinary…**  
- **Template:** Catalog  
- **Spend:** $46.19  
- **Clicks:** 66  
- **CTR:** 7.33%  
- **CPC:** $0.70

Each creative carries its tags and its own trend lines, so you can see the ad and its numbers together rather than matching a row in a spreadsheet back to an image.

When a view is worth keeping, save it. Publish it and the rest of your team sees the same thing, without rebuilding the filters.

## Reports and decks you can send

The same numbers come out as something you can hand over: a written report, a slide deck for the monthly review, or a dashboard someone can open themselves. Download it, or have it posted to Slack or emailed on a schedule.

## How it is put together

Performance comes from the ad platforms and, where you have connected it, from your store or analytics, so a creative is judged on outcomes rather than on clicks. Attributes come from [tagging](/content/docs/creative/tagging/index.html): every ad is labelled, so the comparison is like with like.

## Where it shows up

- As an answer, when you ask  
- As a weekly or monthly report, delivered where your team works  
- As the reasoning behind a proposal: what to scale, what to retire, what to make next