## Case Study

# Customer Case Studies.

Explore our success stories and learn how Maxma helped businesses grow faster and more efficiently.

## Featured

Wednesday, March 18, 2026

[NinjaOne: Unlocking Brand-Performance Growth at 30%+ Lower Incremental CPA](/content/case-study/ninjaone/index.html)

Maxma deployed always-on incrementality measurement across 10+ channels in under a month, enabling NinjaOne to scale into 5+ top-of-funnel channels at 30%+ lower incremental CPA in under six months.

[Marketing Mix Model](/content/case-study?category=Marketing%20Mix%20Model/index.html)

Friday, February 13, 2026

[From Attribution Noise to Causal Truth: How Maxma Supports Outschool's Always-On Testing Cadence](/content/case-study/outschool/index.html)

Within 2 months, Outschool ran 4 incrementality tests with minimal overhead—scaling what worked, right-sizing lower-funnel spend, and avoiding wasted budget on non-incremental expansion.

[Incrementality test](/content/case-study?category=incrementality-test/index.html)

Tuesday, January 13, 2026

[How Maxma Helped Creatify AI Unlock 20-50% Better Incremental CPA While Scaling Spend](/content/case-study/creatify/index.html)

In under 30 days, Creatify 4X scaled pMax while lowering incremental CPA by ~40%, improved true incremental CPA 20–50%+ across the portfolio, and uncovered top-of-funnel opportunities that tracking-based attribution missed.

[Marketing Mix Model](/content/case-study?category=Marketing%20Mix%20Model/index.html) [Causal Attribution](/content/case-study?category=Causal%20Attribution/index.html)

All categories

Wednesday, March 18, 2026

## NinjaOne: Unlocking Brand-Performance Growth at 30%+ Lower Incremental CPA

[Read more](/content/case-study/ninjaone/index.html)

Friday, February 13, 2026

## From Attribution Noise to Causal Truth: How Maxma Supports Outschool's Always-On Testing Cadence

[Read more](/content/case-study/outschool/index.html)

Tuesday, January 13, 2026

## How Maxma Helped Creatify AI Unlock 20-50% Better Incremental CPA While Scaling Spend

[Read more](/content/case-study/creatify/index.html)

Friday, March 14, 2025

## How a DTC Brand Optimized Seasonal Ad Spend & Unlocked Hidden Opportunities with Maxma

With nearly $20M in annual ad spend, the team used Maxma's MMM to measure offline and influencer channels, identify true incremental performance, and shift spend to higher-efficiency opportunities—with insights that inspired new experiments and budget reallocation.

[Read more](/content/case-study/dtc-mmm/index.html)

Friday, December 13, 2024

## How Maxma Helped A SaaS Client Achieve Full-funnel Attribution For The First Time

[Read more](/content/case-study/saas-mmm/index.html)